Marketing through obstacles – different rules of play are in force in China

Now we know what you’re thinking: Not another article about ChatGPT… Social media is already full of experience reports, and words of praise as well as criticism. And the initial hype has long since died down. Is STAR not a little late to the party here? In short, the answer is no – because we’ve been partying along with everyone else the whole time!

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Short, interesting videos on websites grab the interest of potential customers and increase traffic. Millions of videos are watched every day on social media sites such as YouTube, Facebook, etc. You should also make your videos available not just in your native language, but also in other languages for all your target audiences and markets so that you can achieve a greater reach.

“Why is Japanese so expensive in comparison to other Asian languages?” – this is a question that we are regularly asked by customers, and by colleagues too. Yet it cannot be answered in a single sentence.

Fabienne, Nadège and Frank are specialist translators for STAR Deutschland, working into their mother tongue, French. In this interview, they tell us about their job, their daily work life and the challenges and experiences that they have encountered over time.

What website operator doesn’t dream of their site appearing at the very top of web search results?

If you want to convince users across the globe to click on your localised website, view your products and services, and better still, make a purchase, we can show you how. With a translation process that takes into account SEO optimisation, you can save your marketing budget and win customers.