Marketing through obstacles – different rules of play are in force in China

AI: What started as a buzzword, and then became an established term in everyday language, is now a basic requirement for many applications and processes.

Another year is drawing to a close, and we can hardly believe how fast the time has flown by. Now is a good opportunity to take a look back at all of the important developments that 2024 – the year of AI – has brought us, and give you an insight into what next year has in store for us.

Can AI help to create high-quality content in any language while adhering to corporate language and specific rules?

In the fast-paced world of the translation and localisation industry, efficiency is the key to success. One solution that can play an important role in delivering this efficiency is the Common Translation Interface (COTI) standard.

According to the recently published 2024 Slator and Nimdzi indices, the STAR Group is one of the top 25 language service providers in the world. In the DACH region (Germany, Austria and Switzerland), STAR takes the top spot in terms of audited turnover!

Large language models (LLMs) could prove to be valuable assets for linguists in the context of language processes. But what exactly are the advantages of this technology?

Few words have characterised the year 2023 as much as “AI”.
But what does this buzzword actually mean for translation and language processes?

You can tell how diverse a language is just by looking at the breadth of its idioms. These turns of phrase vividly describe emotions or situations, often through associations with the animal world

Digitalisation, automation and artificial intelligence are playing a key role in more and more industries in the long term. In this context, and with the development of machine translation (MT), the translation profession has also changed significantly.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Short, interesting videos on websites grab the interest of potential customers and increase traffic. Millions of videos are watched every day on social media sites such as YouTube, Facebook, etc. You should also make your videos available not just in your native language, but also in other languages for all your target audiences and markets so that you can achieve a greater reach.

“Why is Japanese so expensive in comparison to other Asian languages?” – this is a question that we are regularly asked by customers, and by colleagues too. Yet it cannot be answered in a single sentence.

Fabienne, Nadège and Frank are specialist translators for STAR Deutschland, working into their mother tongue, French. In this interview, they tell us about their job, their daily work life and the challenges and experiences that they have encountered over time.

What website operator doesn’t dream of their site appearing at the very top of web search results?

If you want to convince users across the globe to click on your localised website, view your products and services, and better still, make a purchase, we can show you how. With a translation process that takes into account SEO optimisation, you can save your marketing budget and win customers.