Invitation to the SEO webinar “SEO with AI? – Content is King!”

Another year is drawing to a close, and we can hardly believe how fast the time has flown by. Now is a good opportunity to take a look back at all of the important developments that 2024 – the year of AI – has brought us, and give you an insight into what next year has in store for us.

This year, STAR Deutschland GmbH once again welcomed its independent certification partner LinquaCert to its Sindelfingen office for the ISO 18587:2017 surveillance audit (“Post-editing of machine translation output”) shortly before the annual tekom conference.

Can AI help to create high-quality content in any language while adhering to corporate language and specific rules?

It’s that time again. Europe’s largest conference for technical communication, tekom, will take place in Stuttgart from 5^th to 7^th November. Visit us in hall C2 at stand 2D13 and find out more about our language services, enterprise technologies and all the latest developments.

In the fast-paced world of the translation and localisation industry, efficiency is the key to success. One solution that can play an important role in delivering this efficiency is the Common Translation Interface (COTI) standard.

We are pleased to announce that we have passed the ISO 27001 surveillance audit for our information security management system without any discrepancies!

From 24th to 27th June 2024, the University of Sheffield in the UK will open its doors and welcome guests to the 25th EAMT Conference for a four-day event.

According to the recently published 2024 Slator and Nimdzi indices, the STAR Group is one of the top 25 language service providers in the world. In the DACH region (Germany, Austria and Switzerland), STAR takes the top spot in terms of audited turnover!

CyberVadis, an independent provider which analyses and assesses cybersecurity in companies, has given STAR top marks for its cybersecurity strategies and measures!

Large language models (LLMs) could prove to be valuable assets for linguists in the context of language processes. But what exactly are the advantages of this technology?

Few words have characterised the year 2023 as much as “AI”.
But what does this buzzword actually mean for translation and language processes?

You can tell how diverse a language is just by looking at the breadth of its idioms. These turns of phrase vividly describe emotions or situations, often through associations with the animal world

Around ten years ago, Endress+Hauser took the decision to automate their translation processes – with the help of STAR CLM, the process automation solution from STAR.

Just a few days before the 2023 edition of the annual tekom conference, STAR Deutschland GmbH succeeded once again in earning the seal of approval of its independent certification partner LinquaCert in the surveillance audit for ISO 18587:2017 “Post-editing of machine translation output”, confirming the continued high quality and transparency of the company’s translation processes!

How time flies… the Harsewinkel-based agricultural machinery manufacturer CLAAS has been relying on the STAR Group’s translation expertise and software solutions since 2003.

The new version of the translation memory system Transit NXT offers additional filters, enhanced web search services, more connections and numerous improvements in terms of usability.

Now we know what you’re thinking: Not another article about ChatGPT… Social media is already full of experience reports, and words of praise as well as criticism. And the initial hype has long since died down. Is STAR not a little late to the party here? In short, the answer is no – because we’ve been partying along with everyone else the whole time!

Visit us at the tekom annual conference in Stuttgart!

Find us on stand 2D38 in Hall C2 from 14th to 16th November.
There, you’ll find out more about our language services, enterprise technologies and all the latest developments.

Digitalisation, automation and artificial intelligence are playing a key role in more and more industries in the long term. In this context, and with the development of machine translation (MT), the translation profession has also changed significantly.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

This year’s event followed a slightly different and, at 5.3 km, slightly longer course to previous years. Last week, a team of STAR’s sportiest employees took part in the company fun run on the airfield.

Supplier selection is a significant factor in the success of a business.
In this article, we will give you clear pointers and tips for choosing a translation service provider.

Be honest: Is your company Fort Knox when it comes to security against external attacks? Or might there be a hole in your defences somewhere? This article shines a light on why you should keep IT security in mind when you are choosing your language service provider.

Short, interesting videos on websites grab the interest of potential customers and increase traffic. Millions of videos are watched every day on social media sites such as YouTube, Facebook, etc. You should also make your videos available not just in your native language, but also in other languages for all your target audiences and markets so that you can achieve a greater reach.

As part of our main audit in October, we were able to demonstrate our expertise in machine translation (MT) to our certification partner LinquaCert; expertise that we have built over more than 15 years.

“Why is Japanese so expensive in comparison to other Asian languages?” – this is a question that we are regularly asked by customers, and by colleagues too. Yet it cannot be answered in a single sentence.

This year a small group of STAR employees took part in the Flugfeld-Firmenlauf, a corporate fun run that takes place on the airfield in Sindelfingen. This was the 11th edition of the running event, organised by the Event Service from Stahl and held right on our doorstep. Every year in September since the very first race, we’ve enjoyed this great community event.

On Friday 15th July, after two years of cancellations due to coronavirus restrictions, we were once again able to join together for our summer social, and we had excellent conditions for it.

Fabienne, Nadège and Frank are specialist translators for STAR Deutschland, working into their mother tongue, French. In this interview, they tell us about their job, their daily work life and the challenges and experiences that they have encountered over time.

For over 40 years, the “Mobil ohne Auto” campaign (Get moving without a car) has called for sustainable alternatives to cars and enjoys great popularity thanks to its numerous events. This year, the warm weather and the success of the ‘9 Euro ticket’, a flat-fee monthly pass for regional public transport, boosted the appeal of other modes of transport.

We are pleased to announce that we were successful in our surveillance audit, conducted on 31 March and 1 April 2022 by two auditors from PÜG Prüf und Überwachungsgesellschaft mbH.

According to the Slator Index, the STAR Group is among the Top 10 language service providers in the world!

The Slator Index provides a ranking for the world’s largest translation, localisation, interpreting and language technology companies.

Translating with pen and paper? Dragging around dictionaries and printing out terminology lists? If you hear those questions and picture yourself back at school before the new millennium, perhaps you will feel it even more keenly when you learn how the translation process has changed since that time thanks to the introduction of modern technology.

As a customer, you expect only the very best quality from your suppliers.
Providing high-quality translations can prove problematic for many service providers.

How can quality be guaranteed through translation management?
How can quality issues be rectified in the long term?

Find out more in this interview with Dr. Glenda O., our Quality Management Officer.

Can you juggle? With three balls? No?
A good translation project manager can.

No matter how chaotic the circus, a project manager should be able to juggle the three balls of Quality, Time and Cost, and always remain competent, friendly and calm, keeping all the balls in the air until the project is completed.

What website operator doesn’t dream of their site appearing at the very top of web search results?

If you want to convince users across the globe to click on your localised website, view your products and services, and better still, make a purchase, we can show you how. With a translation process that takes into account SEO optimisation, you can save your marketing budget and win customers.

Service Pack 14 and the latest plug-ins now support file formats for AutoCAD 2021 & 2022, InDesign 2021 and FrameMaker 2020.

Some of our colleagues have been part of the STAR team for 20, 25 or 30 years.

Their combined years of service add up to an astounding 260 years! Such a length of service makes STAR Deutschland seem positively youthful at only 35 years old.

Regional newspaper Sindelfinger Zeitung/Böblinger Zeitung has been publishing regular articles under the title of “Wir machen Zukunft” (Creating the future), looking at innovative and successful companies in the region.

This proves that information security is a top priority within our organisation.

STAR proudly presents: Our colleagues, Birgit M. Hoppe and Birgitta Geischberg have added to the existing work by Jean-Marc Dalla-Zuanna and Dr. Christopher Kurz with their article “Quality of terminology processes in corporate contexts/Agreeing and harmonizing terminology”.

The VAILLANT Group has been using STAR Group software solutions for over 10 years now: Information management, process automation, translation and terminology processing, all in one place.

Here’s to many more years of this successful partnership!

Any time, anywhere – keep up to date with the latest news from STAR Deutschland on our social media channels.

Find us on Facebook, LinkedIn and Xing.
Simply click the links, like and follow.

We’re looking forward to exchanging ideas with you!

Do you use Chinese translations as part of your marketing campaigns in the Chinese market? Then you should get advice from STAR about the Chinese Advertisement Law.

Standardised, manufacturer-independent reference terminology for the automotive industry is now available. It came about as part of an EU project with the goal of facilitating access to vehicle manufacturers’ repair and maintenance information (RMI) by “authorised independent operators” (independent workshops, testing institutes, etc.) (EN ISO 18542 standard).